An interesting video that summarizes the training activities and collaborative efforts of all relevant stakeholders to promote the circular economy practices among the SMEs in Jordan especially among women who were willing to accept the challenge and come up with innovative products out of waste.

Ms. Arwa , Manal and Shaima’a from Jordan; are among the beneficiaries of the INNOMED-UP project, who support their families and protect the environment through recycling plastic bags, woods and other materials to produce syllable products such as handmade Purses,  Handbags and accessories.

They managed to overcome the culture of shame and convinced their neighbors to recycle their waste through placing them in bins located at their front doors.