This INVESTMED seminar will focus on how SMEs and entrepreneurs can use the digital marketing to expand their business globally. Which strategy can we develop to foster our international digital presence? How can we prepare an international digital marketing plan? Which digital actions are recommended for my business? To do this we will focus in three main points. First, we will present the Xpande Digital Program that supports Spanish companies in the development of online promotion strategies in international markets. Secondly, we will explain a methodology for developing an international digital plan. And finally, we will show case studies of companies that has successfully implemented international digital actions.