Jordan: EMPHASIS introduces the Concept of Open Innovation to local stakeholders from the fields of Technology and Tourism


The Jordan University of Science and Technology, EMPHASIS Project Partner, hosted its first virtual Open Day Event and Focus Group Meeting on Wednesday the 9th of March, bringing together over 35 stakeholders from the Jordanian Business Market, with a focus on the tourism and ICT sectors, to introduce the concept of Open Innovation, as well as the different activities, target groups, opportunities for SMEs, and the various objectives of the EU-funded EMPHASIS Project.

Prof. Dr. Fahmy Abu Al-Rub, EMPHASIS project manager in Jordan, presented a short summary of the project's aims and target groups, as well as the services that the project would offer to participating small and medium enterprises. The focus group meeting discussed the opportunities and challenges of Jordan's tourism and ICT sectors, as well as the various opportunities, such as skill development trainings, that will be offered to SMEs as part of the project's activities.

The EMPHASIS project, in which six organizations from Greece, Italy, Spain, Egypt, Lebanon, and Jordan are involved, aims to assist small and emerging businesses in using the concept and philosophy of Open Innovation to sustain their business, while also benefiting from a Euro-Mediterranean network that will help these companies expand to new markets.

Stay tuned for more upcoming Open Day Events from the 6 participating countries where you can learn more about all of the great opportunities we have in store and join our Jordanian partners for the Open Day Event introducing EMPHASIS in Amman here!