CONTEXT OF THE CALL:

As part of the European Union instrument ENI CBC MED, the Med Pearls project works towards the integration of the mediterranean diversity into a high-quality and unique brand for slow tourism, guaranteeing similar experiences to visitors based on regions’ values and lifestyle. Med Pearls is a project co-financed by the European Union under the European Neighborhood Instrument cross-border cooperation program “Mediterranean Sea Basin” 2014-2020 (ENI CBC MED). It started on 1st September 2019 and has a duration of 45 months (until 31st May 2023). It has an overall budget of 3.015.132 EUR, which is co-financed at a 90% rate by the ENI CBC Med program. 

With the cooperation of different organisations in Spain, Egypt, Greece, Jordan, Italy, Palestine and Egypt, the project is creating Slow Tourism (ST) products under a common brand called Breathing Land (Experience the Mediterranean Wonder). In order to promote the Slow Tourism products, a specific implementation strategy has been designed. To implement such, there is a need to create a digital marketing campaign for the brand in online media. 

OBJECTIVES:

The subject of this tender is the provision of Digital Marketing Campaigns in online media to promote Breathing Land (Med Pearls tourism products brand) in the following market groups:

1. The Netherlands and Sweden. 
2. The United States of America.
3. Germany and Switzerland. 

The general objective of this assignment for all markets is for Breathing Land brand to gain notoriety and be positioned at the international level as a reference brand for slow tourism experiences by increasing the number of visits to Breathing Land website.

WORK INFORMATION:

The intended start date is 15^th September 2022 and the period of implementation of the contract will be maximum until the end of November 2022, but it can be shorter depending on the strategy presented in the proposal. Furthermore, the tender is divided in the afore mentioned three markets groups which are managed by different companies and have different contract values. Companies and experts can apply to one or more market groups, and can find more information on the following links: 

• For the Netherlands and Sweden markets the contract concerning this assignment will be managed by Discovery Jordan, in Jordan, and the maximum contract value is of 5.000 EUR all taxes included. Find out more in the following document.

• For the USA market the contract concerning this assignment will be managed by Palestine Wildlife Society, in Palestine, and the maximum contract value is of 10.000 EUR all taxes included. Find out more in the following document. 

• For Switzerland and Germany markets the contract concerning this assignment will be managed by CEEBA (Confederation of Egyptian-European Business Associations), in Egypt, and the maximum contract value is of 10.000 EUR all taxes included. Find out more in the following document.

CONTACT AND DEADLINES:

All tenders can be sent before the 9th September 2022 until 6 p.m. CEST, and any tender received after this deadline will be automatically rejected:

• For the Netherlands and Sweden markets the tender submission form and any supporting documentation need to be provided as attachment to the e- mail lamees@jct.com.jo.

• For the USA market the tender submission form and any supporting documentation need to be provided as attachment to the e- mail projectdir@wildlife-pal.org.

• For Switzerland and Germany markets the tender submission form and any supporting documentation need to be provided as attachment to the e- mail info@ceeba.org. 

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