'Rewrite your story’: Italian Presidency of the Council of Ministers highlights InnovAgroWoMed campaign on women's potential in the agri-food sector
‘Rewrite your story’ is the bold slogan of the InnovAgroWoMed campaign in Italy, which invites women to become protagonists in the agri-food sector through targeted actions that promote inclusion, employment and empowerment.
The campaign was recently launched through the video below and highlighted by the Department for Equal Opportunities of the Presidency of the Council of Ministers.
Together with the awareness-raising campaign, InnovAgroWoMed also combines concrete training actions to strengthen women's employment and business capacity in the agri-food sector, an industry closely linked to the identity of the Mediterranean region and with significant untapped potential in terms of innovation and growth.
The protagonists, a group composed of more than 30 aspiring Italian female entrepreneurs or professionals in the agri-food sector, are experiencing the opportunity to engage in a highly professional and completely free training course to acquire, improve knowledge, skills, and tools to start up a business in the agri-food sector, or train in the food processing sector. The training course in Italy will end in January 2022.
About InnovAgroWoMed project
InnovAgroWoMed (“Social Innovation in the Agri-food sector for Women’s Empowerment in the Mediterranean sea basin”) aims to increase women’s inclusion in the society by improving their participation in the economy and labor market based on the rural social innovation concept. At least 140 women from Italy, Palestine, Spain and Tunisia are being trained to develop professional and business skills in the agri-food sector.
For more information, please visit the project website.