STAND Up! has organized the first Training of Trainers, an event which was held from the 6th to the 12^th of April 2021. This online event, which was divided in 4 different sessions for a total of 13 hours, enabled participants to transfer and deliver the training contents and practical exercises on Green Business Model (GBM) methodology.

Organized and coordinated by SCP/RAC, the Regional Activity Centre for Sustainable Consumption and Production, the training sessions aimed at transferring this GBM innovative methodology to the members of the project partnership. In this sense, this knowledge gained within this training is going to be shared with the 200 green entrepreneurs (40 per country), selected by each STAND Up! partner within the first call for innovators and green ideas in the textile and fashion industry.

Thus, the training offered a step-by-step framework to provide the right support to entrepreneurs moving from a green business idea to a validated Green Business Model, providing the tools needed to generate and refine the core concept into a market fit solution. Throughout specific sessions they were introduced to key concepts such as sustainable business, eco-innovation, eco-design, sustainable consumption and production, circular economy and Business Model Canvas.

The training was also useful to proceed towards the definition of a business idea through the analysis of problems and needs and the understanding of the business context. A lot of attention has been given to the segmentation of customers and stakeholders, the latter identified through a useful mapping and to the cost structures and revenues streams.

The theoretical path was illustrated to the trainers also through the presentation of inspiring examples of Green Business Development in the textile and clothing sector and proposing practical exercises to gradually verify the effectiveness of what has been learned. The selected ideas that will receive the training sessions are supported by the EU under the ENI CBC MED Program.