MedArtSal - Interest and attitude towards salt-related tourism experiences in salinas: a demand - side study in Italy

In the framework of MedArtSal project, a study was carried out to explore Italians' interest in the preferred types of salt-related tourism activities and experiences that salinas might implement to diversify their business by entering the tourism and hospitality sector. This document illustrates the methodology of the study and its findings, which provide useful information to salinas manager, policymakers, destination marketers and tourism stakeholders being somehow interested in boosting their positioning in the salt-related tourism market, a market that seems to be still in its quite early stage in Italy (as shown by the huge number of respondents that have never visited salinas).