CROSSDEV aims to increase the attractiveness of emerging destinations and the exploitation of untapped tourist resources In Italy, Jordan, Lebanon and Palestine.
BESTMEDGRAPE aims to turn waste from wine making into valuable and innovative commercial health products, supporting at the same the creation of new businesses.
Most models of tourism in the Mediterranean area are based on mass tourism and follow a fragmented vision of the region as a sum of different markets. Med Pearls aims at internationally positioning the Mediterranean as a unique and integral destination to experience the Med lifestyle through SlowTourism (ST), inviting travellers to discover sustainably and responsibly new destinations while taking time to have direct contact with local communities. The project will deliver a set of 26 new ST products created by local Destination Management Companies (DMCs) and ICT enterprises thanks to financial and technical support called Product Development and Innovation Facilities. The idea is to create similar experiences based on the typology of products and themes agreed among partners, therefore, visitors will live similar experiences, of the same quality, in any of the 13 areas targeted by Med Pearls. The project will address both local and international markets, like the USA, Canada, Northern Europe, Russia or Asia, organising a comprehensive commercialisation and marketing strategy.
Key information
Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Spain,Egypt,Greece,Jordan,Italy,Palestine
Financial data
3 million
Total budget
2.7 million
EU contribution
%
10%
Project co-financing
Highlights
Project in numbers
8
Partners
6
Countries
10
Technical outputs
Project duration
Start date
End date
Partnership
News
Events
Library
Deliverables
Documents
Videos
What will be improved?
The positive effects of Med Pearls activities are linked to the creation of job opportunities deriving from the development of Slow Tourism products and the associated extension of the average length of stays of travellers. Additionally, less known touristic areas will be promoted by exploiting local resources in a respectful, responsible sustainable way, and local communities/businesses will play an essential role in the creation of Slow Tourism products. Finally, the Med Pearls cross-selling strategy will ensure that the Mediterranean is commercialised as an integral tourist destination, and not simply as a sum of different markets.
Who will benefit?
630 private actors among Destination Management Companies, accommodation owners, transportation companies, sport and active tourism companies, ICT start-ups
120 public entities
Tourists and local communities
Expected achievements
390 people trained on Slow Tourism products development, marketing and promotion
2 facilities for product development and innovation in the Slow tourism sector
26 Slow Tourism products and 6 ICT solutions created
40 marketing and visibility initiatives to promote the developed tourism products and destinations
13 action plans for the implementation of Slow Tourism strategies in pilot areas
About the project
Med Pearls
The Mediterranean as an innovative, integral and unique destination for Slow Tourism initiatives
Med Pearls is a cross-border project to internationally position the Mediterranean as an integral destination of quality and excellence for Slow Tourism (ST), by accelerating innovative initiatives built from public & private cooperation. ST invites travellers to tourism at a reduced pace, one that is sustainable and responsible, and to discover new destinations while respecting them and having direct contact with local communities. It covers ES, IT, GR, EG, JO and PS, through a partnership of 8 complementary organizations. The project will deliver a network of 26 new ST products / experiences, this is the ‘Med Pearls’. To achieve it, partners will develop a Product Development Facility & Innovation Facility. These tools, built from the consensus with local communities, will support (financially & technically) local Destination Management Companies to create their own ST products and local start-ups & entrepreneurs to develop ICT solutions (Apps, Virtual Reality, Games,) and integrate them into the new Pearls, adapted to the tourism of the 21st century. Partners will agree on the typology of products & themes to support (gastronomy, outdoor activities, religious heritage, etc.), creating a real network of homologue experiences throughout the Med. region. Visitors will live similar experiences, of same quality, in any of the 13 areas in where Med Pearls will be deployed. The project will target both local & international tourism, in this case mid & long-range markets like the US, Canada, Northern Europe, Russia or Asia. A full commercialization strategy will target these markets, conducting all necessary market research & actions (fam & press trips, Online Platform, Social Media, International Exhibitions, etc.). Med Pearls will also develop a cross-selling strategy in which the DMCs managing the Pearls will promote all territories, thus ensuring that the Mediterranean is commercialised as an integral tourist destination, and not simply as a sum of different markets
Lead beneficiary
Catalan Tourist Board
Spain
Cataluña
Contact
Narcis Ferrer Ferrer
Director
+34934849900
narcisferrer@gencat.cat
Blanca Cros Moll
Head of European Projects
+34934849894
bcros@gencat.cat
Mariona Salvatella
Project Manager
0034677435576
marionasalvatella@gencat.cat
Oscar Espin
Head of Finance management
0034934849868
oespin@gencat.cat
Miguel Navarro Hernansaez
-
+34 968202253
seiquer@seiquer.com
Partner 1
Confederation of Egyptian European Business Associations
Egypt
Al Iskandanyah
Contact
Alaa Ezz
Secretary General
00201222190786
ezzalaa@gmail.com
Marion Kussmann
Chief Operations Officer
00201 001 014 024
marionkussmann@gmail.com
Nada El Sharkawy
Communications Expert
-
nada_el_sharkawy@hotmail.com
Rafee El Batran
-
0020 1221159589
Rafee_elbatran@hotmail.com
Partner 2
Municipality if Thessaloniki
Greece
Kentriki Makedonia
Contact
Sokratis Dimitriadis
Deputy Mayor of Finance
00302313317701
m.koupkas@thessaloniki.gr
Anastasia Karahisarli
International Media relations
00302313318206
a.karahisarli@thessaloniki.gr
Lazaros Panagiotidis
European Projects Officer
+302310317832
la.panagiotidis@thessaloniki.gr
Panagiotis Tsardaklis
-
00306948074979
tsardaklis@pkf.gr
Chrysanthi Tasiou
Senior project manager
00306976893844
chrysanthitasiou@gmail.com
Evangelia Kosti
Junior project manager
00306977478054
kostievag@gmail.com
Partner 3
Discovery Travel & Tourism LLC
Jordan
Amman
Contact
Samer Mouasher
Vice Chairman
00962799222333
samer@discovery1.com
Jack Farraj
Manager
00962795544349
jack@jct.com.jo
Lamees Shakhshir
Product manager
0096264641959
Lamees@jct.com.jo
Michael Fasheh
-
(+962-6) 463 0391
info@fashehgroup.com
Partner 4
APS MEDITERRANEAN PEARLS
Italy
Sicilia
Contact
Debora Sanna
President
+393387993857
presidente@mediterraneanpearls.it
Paolo Capocci
Secretary-General
+ 39 3319090893
segretario@mediterraneanpearls.it
MARIACHIARA GRASSELL
-
+39 338 6455153
mcgrasselli@libero.it
Lucia Bertinelli
Financial Manager
+39 3386455153
financial@mediterraneanpearls.it
Partner 5
Palestine information & communications technology incubator
Palestine
Contact
Megan Tannous
Project Officer
00970 2 2958447
megan.tannous@pita.ps
Amani Muady
General Manager
00970 2 2958447
amani@pita.ps
Suha Zalloum
Financial Coordinator
+970 2 2958447
suhamtz@gmail.com
Saeed Zeidan
Chairman
+970-2-2414660
saeed.zeidan@ultimitats.com
Musa Abu Diah
Auditor
00972059992867
mahmoud.AbuDieh@mazars.ps
Partner 6
Palestine Wildlife Society
Palestine
Contact
Imad Atrash
Executive Director
0599258726
pwls@wildlife-pal.org
Manerva Musleh
Admin Assistant
0097222774750
financedepu@wildlife-pal.org
Rasha Dissi
Project Manager
00972 2 277 47 50
projectdir@wildlife-pal.org
Akram Abu Zuluf
-
00972598998607
cpa_akram@yahoo.com
Partner 7
Federation of Egyptian Chambers of Commerce – Alexandria Chamber
Egypt
Al Iskandanyah
Contact
Ahmed El Wakil
Chairman
2034837808
ezztips@link.net
Alaa Ezz
Secretary General
201222190786
ezzalaa@gmail.com
Eman Seif
Financial manager
201222190786
finance@alexcham.org
Rafee El Batran
-
+201221159589
rafee_elbatran@hotmail.com
Associates
Associate 1
Alpine Pearls
Other
Associate 2
West Highland College, University of the Highlands and Islands (UHI)
Other
Associate 3
Càmara de Comercio Italiana - Barcelona
Spain
Associate 4
Diputació de Barcelona
Spain
Associate 5
Patronat de Promoció Econòmica de la Diputació de Lleida
Spain
Associate 6
Terres de l’Ebre, Patronat de Turisme de la Diptació de Tarragona
Spain
Associate 7
Conférence des Régions Périphériques Maritimes d'Europe
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