After the steering committee and the workshop held in Prato on 6/7 June 2022, the partners of the INNOMED-UP project from Greece, Italy, Tunisia, Palestine, Jordan were asked a question: "What are the challenges and the objectives of the INNOMED-UP project?" The value of the project is reflected in their answers. It is very important for SMEs in the cultural and creative industries to adopt Circular Economy practices, especially to help those traditional sectors that would otherwise be overtaken by new industries and to allow them to find different sustainable production schemes.