the ATLASPAs programme intends to address the need for diversification of the sector by bringing together MSMEs (Micro, -Small and Medium Enterprises),industry associations and innovation players from the EU and the MED region to bridge the existing gap between research and innovation in the area of food and agriculture research (societal challenge, food safety, sustainable agriculture and tourism). This will be achieved through the development of Agro Tourism innovation clusters, a place where research, industry and authorities can meet to co-create the Balkan Med area’s competences in innovation of agro-tour sector. This will contribute to the organisation of agro-tour value chains, support MSMEs and producers and promote their products in local and international markets.