The Mediterranean umbrella brand, TheMedNew created within the Fashion Restart initiative of the TEX-MED ALLIANCES project, participated in the Athens Fashion Trade Show last year, 2022. 

Due to travel restrictions from the pandemic, only Greek companies could participate in the January exhibition of the TheMedNew booth. The other companies' fashion designs of TheMedNew were shown through this video prepared by the Greek partner of the TEX-MED ALLIANCES project, SEPEE.