MEDUSA - Conceptualization of sustainable tourism products for the adventure tourism segment

The MEDUSA project’s conceptualization of adventure tourism has been thought of as a tool to help the small enterprises and inhabitants of the destinations in order to approach to adventure tourism with a sustainable approach. It consists of a set of guidelines illustrating the key requisites for creating and/or managing adventure packages using the results and the recommendations from:
• country research on the analysis of the attraction potential of 5 destinations (in Italy, Jordan, Lebanon, Spain and Tunisia);
• benchmarking study on sustainable best practices;
• market research on outbound markets;
• examples of how international tour operators design products and packages.
This report develops the conceptualization of adventure travel through 6 phases.