ORGANIC ECOSYSTEM: Jordan Focus
The video illustrates the current situation of the organic sector in Jordan in the frame of the ORGANIC ECOSYSTEM project. The video features Tamam Al-Khawalda, Head of Organic Agricultural Products at Jordan's Ministry of Agriculture and lead beneficiary of the project.
Current Situation:
- Jordan's organic agriculture sector is small but has strong growth potential.
- Total organic farmland is 1,478 hectares, concentrated in Zarqa and Madaba.
- The main organic crops are olives, dates, fruits, and vegetables.
- Challenges include low consumer awareness, high production costs, and limited market size.
Potential Solutions:
- Increase consumer awareness about the benefits of organic products.
- Reduce production costs through cooperation, new technologies, and government support.
Project Contribution:
- The ORGANIC ECOSYSTEM project aims to improve the competitiveness of the organic sector by creating a cross-border ecosystem for businesses and SMEs.
- It established new organic value chains through a participatory approach to identify needs and develop innovative solutions for better market access.
Key Takeaways:
- Organic agriculture offers environmental and health benefits, but faces challenges in Jordan.
- Raising awareness, reducing costs, and expanding markets are crucial for growth.
- The ORGANIC ECOSYSTEM project supports these goals through collaboration and innovation.