Antoine Tissier, co-manager at Climb'IN, contributes to the realization of this small company's development strategy and strengthens the social, environmental and economic inclusion of the stewards involved in projects related to adventure tourism in Jebel Ressas. In this interview, he explains the approach to implementing this strategy through their project supported by the RESTART MED! project.

What is the main reason why you created the project?

The action supported by the RESTART MED grant and a visibility action around three small videos which aim to make known the variety of mountain activities around Tunis, but also to highlight the existing synergies between the different local actors , as well as the need to preserve this environment.

What value does sustainability and social responsibility bring to your product?

The production and then distribution of films, through their enhancement of the tangible and intangible heritage of the mountains and the commitment of local actors for its preservation, encourages sustainable tourism and contributes to raising awareness among different audiences (Tunisians and foreigners) about the preservation of the environment and local history. We want this to help strengthen the local economy through products developed and implemented in a sustainable way.

• Environmental sustainability

The project highlights the environmental issues related to the mountain of Jbel Ressas (preservation of the environment, eco-responsible behavior, enhancement of fauna and flora local). The distribution of films actively participates in raising awareness among different audiences (Tunisians and foreigners) to this theme and encourages sustainable tourism from an environmental point of view.

• Socio-cultural sustainability

The project, by highlighting the material and immaterial heritage of Jbel Ressas and the commitment of the local actors for its preservation, greatly contributes to local socio-cultural sustainability. She allows the valorization of a certain number of local know-how (agriculture, viticulture, etc.) and to preserve the local history (pencil).

• Economic sustainability

The project allows first of all to communicate on the product of sustainable adventure tourism developed and marketed by Climb'IN. The promotion of this product aims to attract customers and thus contribute to the local economy of Jbel Ressas over the long term.

What is your type of customer?

Tunisians and foreigners interested in adventure tourism; Group of friends and families. 

Does your product help reduce seasonality and diversify options in the territory?

Yes, thanks to the work of Climb'IN to equip (create) new climbing routes on cliffs with different orientations, in particular in Jbel Ressas, the outdoor activities we offer (mainly climbing and hiking) are accessible almost throughout the year. Moreover, climbing being a very recent and little practiced activity, this offer contributes to the diversification of options in the territory.