RESTART MED!
Photo by Frédéric Barriol on Unsplash
REvitalization of Sustainable Tourism Across Regions in The MEDiterranean

About the project

RESTART MED! is aimed at revitalizing the tourism economy after the COVID-19 pandemic, by building on and learning from previous experiences and practices, using this moment to boost sustainability together with the economic recovery of this key industry. The project will support tourism providers to work alongside public and civil society stakeholders for a better and resilient recovery, by creating more sustainable policies and products. A positive change is expected through a reset of basic tourism principles where the diversified, sustainable offer and common branding will reattract tourists. This will be achieved thanks to the exploitation and dissemination of best practices and results of at least 8 sustainable tourism projects, and the via the reinforcement and extension of stakeholder networks of at least 5 capitalizable projects with a common brand and platform. Finally, the project will raise awareness among public authorities and policy-makers, promoting sustainable tourism good practices among them, and supporting mainstreaming into policies.

Key information

RESTART MED!
REvitalization of Sustainable Tourism Across Regions in The MEDiterranean
A.1 Business and SMEs development
A.1.3 Sustainable tourism
Italy, Spain, Lebanon, Jordan, Tunisia

Financial data

1.1 million
Total budget
0.9 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

6
Partners
5
Countries
7
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

Objective

To contribute to the economic and social development in the Mediterranean, strengthening, disseminating and scaling up successful sustainable tourism practices and resources thus supporting recovery and building a community of tourism opportunities

What will be improved?

A joint branding will be launched, emphasizing the feelgood factor for the tourist in having “authentic experiences”, respectful of local environments, communities and cultures, while enjoying quality tourism services. Standards will be raised to exploit natural, historical, cultural and environmental resources through responsible tourism: more jobs created, increased income of local communities and avoiding seasonality of tourism products, focusing on proximity and local dimensions. The Mediterranean as a whole will be better recognized as a sustainable tourism destination, resulting in increased arrivals of responsible tourists and, in a fairer geographical distribution of benefits: tourism reaching also remote and rural areas.

Who will benefit?

  • Tour operators and travel agencies
  • Tourism businesses such as guides, hotels, restaurants, farmers and winemakers
  • Public Authorities with a regulatory and policy-making role in tourism
  • Civil society actors in the fields of wildlife, parks, heritage and sport

Expected achievements

  • 20 subgrants for visibility of tourism products
  • 7 awareness raising initiatives to build sustainable communities
  • 50 enterprises and local community entities benefiting from trainings on sustainability and promotion
  • An online sustainable tourism community platform enabled
  • At least 20 new jobs created within the beneficiary MSMEs and project partners
     

Contribution to policy-making

RESTART MED! supports policy-makers and public authorities to design/improve public policies and measures for sustainable tourism. For each target territory, the project is in line with national and local policies:  in Catalonia (Spain), the Tourism Strategic Plan highlights the quality of the tourism assets to reduce seasonality and mass tourism, while increasing the positive economic impact in less known areas. The Marketing Plan focuses on specific products to enhance the balance between tourism and quality. The project is coherent with the Italian Strategic Plan for Tourism aiming at jointly developing the sector with main Mediterranean partners. As for Tunisia, the project is consistent with the Tunisia National Tourism Office plans for development of sustainable tourism as a tool for conservation, protection of bio-cultural diversity and sustainable development of communities. In Lebanon it is in line with the principles of the current Rural Strategy of the Lebanese Ministry of Tourism, strengthening the participatory approach and involvement of local communities at destinations. The project also matches some of the key principles of Jordan’s National Tourism strategies such as the diversification of tourism offer, valorization of natural and cultural resources, maximizing complementarities of public and private sectors, enhancing tourism-related policies and regulations and increasing international cooperation in the sector.

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Project news

Five Mediterranean countries gathered in Palermo, Italy, to discuss the future of Sustainable Tourism

On 27th of September 2022, in conjunction with the United Nations World Tourism Day and in the beautiful city of Palermo, Italy, CISP organi…

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Project news

RESTART MED! highlights examples of good tourism practices in Spain

Vilanova i la Geltrú (Spain) is committed to the largest gamified tourism promotion project at national level. With 10 games, 35 km of routes, 267 puzzles and 460 points of in…

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Project news

RESTART MED! tendering for publication and video production

The Catalan Tourist Board is requesting an external service for an expert to create a publication and a video on Sustainable Tourism Best Practice products in the Mediterranean.

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Project news

RESTART MED! offers a guideline to assess and monitor sustainability in Catalonia's tourism policies

The Catalan Tourist Board and Beta Technological Centre, have developed a guideline to evaluate and monitor sustainability in tourism police…

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Project news

What is Sustainable Tourism really about? RESTART MED! has some explanations for you

These days it’s all about “Sustainable Tourism”, but far too many of us use these words without understanding their full meaning.

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Project news

RESTART MED! trained over 100 tourism stakeholders in Catalonia, Spain

Last Spring the Catalan Tourism Board and the Barcelona Chamber of Commerce organised a training on tourism and sustainability

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Project news

RESTART MED! organises free training on Sustainable Tourism and Promotion in Lebanon

5 free training sessions will be held in June 2022 for Lebanese tourism operators

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Project news

RESTART MED! organises a training for sustainable tourism operators in Tunisia

Ben Arous, Tabarka and Gabes Medina are the three chosen areas to implement the RESTART MED! training in Tunisia

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Project news

Tips for your social media strategy: RESTART MED! continues its trainings in Sicily

On 19th May 2022 the second session of the training for sustainable tourism operators will take place in Sicily

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Project news

RESTART MED! trains private and public tourism organisations in Catalonia: register now!

During 6 sessions, 8 tourism and sustainability specialists will provide insights and tools to local stakeholders.

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Project news

Sustainable Tourism, the future that is already present: the first focus group organized by RESTART MED! in Spain

Spanish partners from 8 projects met to discuss the challenges of the sustainable tourism in the Mediterranean.

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Project news

RESTART MED! organises in Sicily a training programme for tourism operators in the Mediterranean

On the 5th of April, 2022 will take place the first two modules of the training programme based on the RESTART MED! training manual.

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Project news

RESTART MED! presents the training manual for Sustainable Tourism

The project reaches a milestone with the creation of a unique training manual for trainers on the creation and promotion of sustainable tourism products.

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Project news

Tunisia: RESTART MED! is looking for an auditor

The World Wildlife Fund (WWF) is looking for a professional and external auditor to ensure that all the expenses are correctly implemented.

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Project news

RESTART MED!: Tendering for an auditor in Jordan

Jordan University of Science and technology is looking for a professional and external audit to ensures that all the expenses are correctly implemented.

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Project news

Travelling with RESTART MED: Gibellina, Sicily

The third issue of our trips around the MED brings us to Gibellina, Italy, a place that was destroyed by an earthquake and is now a symbol of rebirth.

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Project news

Traveling with RESTART MED! Second Stop: Byblos, Lebanon

Discover what it is like to visit Byblos, the oldest city in the world, and to learn about the rich cultural heritage found in its every corner.

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Project news

Traveling with RESTART MED! First stop: Catalonia

Discover the cultural heritage of the Boí Valley in Catalonia, a small valley in the Pyrenees decorated with the ultimate expression of Catalan Romanesque art, declared World Heritage Site in 2000.

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Project news

Italy-based projects work together to improve sustainable tourism offer with RESTART MED!

Representatives from 8 projects met to select the best actions to be replicated through the new ENI CBC MED capitalization project.

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Project news

RESTART MED!: tendering for an auditor in Spain

The Catalan Tourist Board has launched a tender notice corresponding to the open procedure for contracting the cost verification services of the RESTART MED! project.

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Project news

RESTART MED! born to promote sustainable tourism in the Mediterranean

An opportunity to transform one of the main MED economic sectors and to tackle major challenges such as sustainability and digitisation.