CRE@CTIVE
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Innovation for bringing creativity to activate Traditional Sectors in MED área.

About the project

Textile, footwear and leather are Mediterranean traditional sectors, with an annual estimated global turnover of more than €280 billion and 2.7 million employees working mainly in MSMEs which account for 90% of the industry. During the last decades, these sectors have been affected by the economic slowdown and a very strong competition from Asia. These Mediterranean traditional sectors are under threat if they do not quickly renew their business models. Unable to compete in price or volume, the main challenges for traditional sectors are related to product and process innovation, the establishment of new business models and the creation of business sustainable alliances to strengthen the value chains. To address these challenges, the CRE@CTIVE project will boost creativity as a key aspect for increasing economic opportunities of the MSMEs by creating links between the traditional sectors and the creative industries (crafts, design, culture, etc.). As a result, creative innovation will upgrade the products and will improve their positioning, making them more competitive in the global markets.

Key information

CRE@CTIVE
Innovation for bringing creativity to activate Traditional Sectors in MED área.
A.1 Business and SMEs development
A.1.2 Euro-Mediterranean economic clusters
Spain, Italy, Tunisia, Palestine, Egypt, Jordan

Financial data

3.2 million
Total budget
2.9 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

11
Partners
6
Countries
11
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Project outputs

Documents

Videos

Objective

To foster value chains and business alliances among MSMEs in Mediterranean textile, footwear and leather sectors in order to encourage the creation of new products and business growth, by building bridges between these sectors and the creative industry

What will be improved?

CRE@CTIVE will strengthen transnational innovation networks, clusters and value chains. It will create new jobs, drive efficient resource use and accelerate the process of generating, diffusing and applying innovative ideas, concepts and business models. Tangible solutions for target groups will be provided, in particular for young people and women, but also for the society at large. Concretely, thanks to CRE@CTIVE, 16 new business alliances will be supported directly to establish  new market opportunities; and, at least 24 new direct long-term jobs will be created through direct participation in the project pilot start-ups, via sub-grants that will give the opportunity to set up new businesses based on innovative approaches.

Who will benefit?

  • MSMEs of the Mediterranean textile, footwear and leather sectors
  • 100 culturally and creatively engaged individuals (artists, designers, artisans, etc.)
  • Creative hubs
  • 50 local public authorities
  • 20 local communities which will be engaged in the innovation processes
  • Final consumers who will benefit from product innovation
     

Expected achievements

  • 48 companies participating in cross-border business events   
  • 6 business labs models that will favor new and innovative business ideas, models and services 
  • 16 new business solutions created
  • 1 governance model developed to strengthen the traditional sectors and provide innovative business support to enterprise and start-up to better compete on the markets
  • 6 cooperation exchange seminars for civil servants, public authorities and economic stakeholders 
  • 6 regional observatories constituted as an open, cooperative and dialogue initiative to improve and establish policies and programs for financing innovation 
     

Contribution to policy-making

The project will widely involve the public authorities and decision-makers in the activities to ensure a deep impact on policies. Besides, the participation of several relevant public authorities in the Partnership will ensure that the results and actions of CRE@CTIVE are compatible with the latest and upcoming policy development. After the project life, public authorities will be able to consider the links created by the project between the traditional sectors and the creative industries as a must-have criterion for their regional or national financial support schemes. CRE@CTIVE is a unique chance to put creativity at the heart of policymaking in three traditional economic sectors.

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Project news

CRE@CTIVE: European gem on the shores of North Africa, the Tunisian textiles industry then and now

A closer look into the Tunisian traditional sectors of textiles, leather and footwear and the vital role they play in the European market.

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Project news

Egypt: CRE@CTIVE project is seeking a technical expert in the traditional sectors

The CRE@CTIVE projerct is seeking the services of a technical expert in the traditional sectors of textile, leather and footwear. Deadline: 30/09/2021

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Project news

CRE@CTIVE: What is the PAN-EUROMEDITERRANEAN production model and how does it help the European textile industry?

Introducing a new production model based on South-East European and North African countries as part of a value chain serving the European te…

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Project news

CRE@CTIVE: Putting the textile, footwear and leather industries of Palestine under the microscope

Results of the market study show challenging conditions in the Palestinian traditional sectors, but how will CRE@CTIVE tackle these issues?

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Project news

CRE@CTIVE: the Jordanian partner highlights the role of ENI CBC MED projects in supporting youth employment

Promoting innovation, sustainability and empowerment of youth and women while creating synergies with the MYSEA and U-SOLVE projects.

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Project news

CRE@CTIVE, a new opportunity for the post-COVID recovery in Spain

COVID-19 has had a detrimental impact on Spanish enterprises in many traditional sectors, requiring the urgent development of a support plan strong enough to deal with the imp…

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Project news

ITALY: CRE@CTIVE partner, Consorzio Arca, is looking to hire an External Auditor

Consorzio Arca, is requesting the services of an external auditor for the verification of its revenues and expenditures connected to CRE@CTIVE project. Deadline: 16/07/2021

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Project news

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Project news

CRE@CTIVE partner in Tunisia looking to hire an audit firm

Qualified agencies are kindly requested to apply no later than the 10th of June 2021 at 17:00 CET. 

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Project news

CRE@CTIVE Egyptian partner held a successful hybrid event introducing 4 EU-funded projects in attendance of state representatives

On the 6th of May, CRE@CTIVE project partner CEEBA, held an event introducing the CRE@CTIVE, INVESTMED an…

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Project news

CRE@CTIVE project presented at 'Digital Made' event, creating promising cooperation opportunities

CRE@CTIVE partner, ARCA Consortium (Italy), participated in the 'Digital Made' event, presenting the project and its added value f…

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Project news

EU-funded CRE@CTIVE project to boost traditional sectors in Palestine

The project targets innovation and creativity to enhance competitiveness in the textile, clothing, leather, and footwear industries in Palestine.

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Project news

Take part in CRE@CTIVE market survey to assess the needs of Egyptian traditional sectors

The survey targets the Egyptian textile, clothing, leather-good and footwear companies to assess the strengths and weaknesses of the industries.

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Project news

CRE@CTIVE partner in Spain organized international fashion event

On the 24th and 25th of March CRE@CTIVE partner Modacc organized '080 Barcelona Fashion Connect' with the participation of 150 international agents

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Project news

Innovation in Textile, Footwear & Leather: CRE@CTIVE to ignite creativity in traditional sectors

The EU funded project with a budget of 3.2 Mio EUR held its institutional kick-off on the 4th of March bringing together partners from 6 Med…

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Project news

External consultant needed for CRE@CTIVE project in Palestine

Leaders International is looking for an external consultant/researcher to conduct a market study among other tasks. Deadline for submission is the 11th of March.

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Project news

EU-funded CRE@CTIVE project to boost Mediterranean traditional sectors

CRE@CTIVE project aims at activating traditional Mediterranean sectors by boosting creativity as a key for increasing economic opportunities for MSMEs.