CRE@CTIVE
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Innovation for bringing creativity to activate Traditional Sectors in MED área.

About the project

Textile, footwear and leather are Mediterranean traditional sectors, with an annual estimated global turnover of more than €280 billion and 2.7 million employees working mainly in MSMEs which account for 90% of the industry. During the last decades, these sectors have been affected by the economic slowdown and a very strong competition from Asia. These Mediterranean traditional sectors are under threat if they do not quickly renew their business models. Unable to compete in price or volume, the main challenges for traditional sectors are related to product and process innovation, the establishment of new business models and the creation of business sustainable alliances to strengthen the value chains. To address these challenges, the CRE@CTIVE project will boost creativity as a key aspect for increasing economic opportunities of the MSMEs by creating links between the traditional sectors and the creative industries (crafts, design, culture, etc.). As a result, creative innovation will upgrade the products and will improve their positioning, making them more competitive in the global markets.

Key information

CRE@CTIVE
Innovation for bringing creativity to activate Traditional Sectors in MED área.
A.1 Business and SMEs development
A.1.2 Euro-Mediterranean economic clusters
Spain, Italy, Tunisia, Palestine, Egypt, Jordan

Financial data

3.2 million
Total budget
2.9 million
EU contribution
%
10%
Project co-financing

Highlights

Project in numbers

10
Partners
6
Countries
11
Technical outputs

Project duration

Start date
End date

Partnership

News

Events

Library

Deliverables

Documents

Videos

Objective

To foster value chains and business alliances among MSMEs in Mediterranean textile, footwear and leather sectors in order to encourage the creation of new products and business growth, by building bridges between these sectors and the creative industry

What will be improved?

CRE@CTIVE will strengthen transnational innovation networks, clusters and value chains. It will create new jobs, drive efficient resource use and accelerate the process of generating, diffusing and applying innovative ideas, concepts and business models. Tangible solutions for target groups will be provided, in particular for young people and women, but also for the society at large. Concretely, thanks to CRE@CTIVE, 16 new business alliances will be supported directly to establish  new market opportunities; and, at least 24 new direct long-term jobs will be created through direct participation in the project pilot start-ups, via sub-grants that will give the opportunity to set up new businesses based on innovative approaches.

Who will benefit?

  • MSMEs of the Mediterranean textile, footwear and leather sectors
  • 100 culturally and creatively engaged individuals (artists, designers, artisans, etc.)
  • Creative hubs
  • 50 local public authorities
  • 20 local communities which will be engaged in the innovation processes
  • Final consumers who will benefit from product innovation
     

Expected achievements

  • 48 companies participating in cross-border business events   
  • 6 business labs models that will favor new and innovative business ideas, models and services 
  • 16 new business solutions created
  • 1 governance model developed to strengthen the traditional sectors and provide innovative business support to enterprise and start-up to better compete on the markets
  • 6 cooperation exchange seminars for civil servants, public authorities and economic stakeholders 
  • 6 regional observatories constituted as an open, cooperative and dialogue initiative to improve and establish policies and programs for financing innovation 
     

Contribution to policy-making

The project will widely involve the public authorities and decision-makers in the activities to ensure a deep impact on policies. Besides, the participation of several relevant public authorities in the Partnership will ensure that the results and actions of CRE@CTIVE are compatible with the latest and upcoming policy development. After the project life, public authorities will be able to consider the links created by the project between the traditional sectors and the creative industries as a must-have criterion for their regional or national financial support schemes. CRE@CTIVE is a unique chance to put creativity at the heart of policymaking in three traditional economic sectors.

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Project news

CRE@CTIVE in Egypt holds the Regional Observatory for Textile, Leather, and Footwear!

On the 17th of September, CRE@CTIVE's Egyptian partners convened a panel discussion to discuss the establishment of the Regional Observatory for Textile, Leather, and Foo…

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Celebrating Innovation and Creativity: Recap of the CRE@CTIVE Final Conference in Amman!

The CRE@CTIVE Final Conference in Amman celebrated creativity and innovation, featuring project highlights and networking opportunities for industry experts!

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Mediterranean Days of CRE@CTIVE project in Tunisia: working together to create innovation

CRE@CTIVE project in Tunisia brought together stakeholders from different sectors and countries to foster collaboration and promote innovation!

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CRE@CTIVE: Throwback to the 7 NET-L@B workshops in Egypt's clothing and textile industry

A recap of the 7 NET-L@B workshops held in Egypt from February till April of 2023

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CRE@CTIVE launches FI@CTIVE platform to empowers Valencia's businesses with financial support and transparency

The FI@CTIVE platform offers a groundbreaking database that revolutionizes financial support and transparency for businesses in the Mediterr…

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Tunisia: CRE@CTIVE project successfully completes training cycle in Tunisia in business development, communication, and marketing

The six-month training, organized by Monastir-El Fejja Competitiveness Pole (MFCPOLE) aimed to empower an…

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CRE@CTIVE in Egypt is seeking a project assistant

Applicants are to send their CVs no later than the 12th of May 2023 to info@ceeba.org

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Building a Sustainable Future: Exploring CRE@CTIVE's Influence on Textile Innovation at the Science Festival in Tunisia

CRE@CTIVE's Tunisian subgrantees attended Science Festival Tunisia and showcased the work they did through the project's creative …

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CRE@CTIVE subgrantee in Egypt: meet Moushira Elamrawy, from agri-waste to eco-fibers!

Meet Moushira Elamrawy, bringing sustainability into the traditional sectors by creating bio-textiles made from different Egyptian agricultural waste fibres.

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CRE@CTIVE in Tunisia presents Vest Go, a smart bright wearable made for your safety

Vest Go team developed a turn signal vest for better safety especially for bikers.

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CRE@CTIVE subgrantees in Palestine: Meet Meera Albaba, co-founder of Deera Tatreez Fashion House

Meet one of the subgrantees of CRE@CTIVE who promotes Palestinian embroidery and ethical fashion practices.

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CRE@CTIVE's 16 subgrantees: Bringing Innovation to the Mediterreanean region!

Learn more about our 16 subgrantees' idea and their progress so far in the CRE@CTIVE project!

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Project news

CRE@TIVE: Egypt's NETL@B conference on innovation and cooperation for traditional sectors network

CRE@CTIVE Egyptian partners, the Alexandria Chamber of Commerce and CEEBA held the NET-L@B “Innovation and Cooperation for Traditional Secto…

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CRE@CTIVE's Tunisian partner is looking for a consultancy service provider

The deadline for submitting your applications is November 14, 2022, at 4:00 p.m.

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CRE@CTIVE in Egypt: Meet Dr Sherwet El Gholmy, creator of Moda-ty virtual try-on!

Do you want to learn more about our 16 subgrantees? Join us for a series of articles to learn more about the projects and meet the people behind them!

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CRE@CTIVE Talks: Join us for three online discussions that will break down the fashion industry!

Join us in "CRE@CTIVE Talks", where we cover everything from fashion trends to sustainability and industry trends.

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EXTENDED: CRE@CTIVE's Egyptian partner is seeking the services of a production company for promotional materials.

The deadline to send your offers is EXTENDED until Friday the 4th of November 2022.

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CRE@CTIVE Newsletter: Interview with CRE@CTIVE's Italian subgrantee and a closer look into the Tunisian creative lab!

Check out this month's newsletter with an exciting interview with Mattia Piazza, one of the 16 lucky winners of the call for subgrants,…

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CRE@CTIVE in Jordan: creating synergies in the textile sector at FOSTEX final conference in Amman!

CRE@CTIVE presented at the FOSTEX final conference, informing stakeholders and industry users about the virtual platform that will allow the…

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CRE@CTIVE's Egyptian partner is looking for a Lab manager!

CRE@CTIVE's Egyptian partner, the Alexandria Chamber of Commerce, is seeking the services of a Lab manager. Send your application by the 30th of August.

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Meet the faces behind CRE@CTIVE and learn more about the 16 subgrantees

The beneficiaries of these subgrants are people from both shores of the Mediterranean working together on innovative projects related to the upcycling and recycling, promoting…

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CRE@CTIVE in Spain: Mediterranean Cooperation Days bringing tradition and innovation together

Mediterranean Cooperation Days showcased the achievements of Cross-Border Cooperation in the Mediterranean region, highlighted incoming challenges under the European Neighbour…

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CRE@CTIVE: discover the 16 awarded subgrantees, bringing innovation to the Textiles, Clothing, Leather and Footwear sectors!

From over 200 applicants, check out the best 16 innovative ideas to receive subgrants from CRE@CTIVE's call for subgrants!

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WAVE-PLATFORM, CRE@CTIVE's professional matching service, brings creatives together.

WAVE-PLATFORM is the Mediterranean Region's ultimate cross-border professional matchmaking service for artists, designers, and technological MSMEs.

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Project news

CRE@CTIVE will join the online event "Youth for a Greener Clothing and Fashion Industry"

CRE@CTIVE will participate in the online event "Youth for a Greener Clothing and Fashion Industry," which will take place on Wedne…

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Project news

What are the CRE@CTIVE L@Bs: from cooperation to innovation in the textile and footwear sectors

Join us in a series of articles explaining what the CRE@CTIVE labs are and how they will support the traditional industries in the Mediterra…

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CRE@CTIVE received 81 proposals for its call for subgrants from MSMEs, artists and designers across the Mediterranean

The CRE@CTIVE call for ideas drew a remarkable 81 submissions! The team are now evaluating and selecting the best 16 proposals.

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CRE@CTIVE in Palestine is looking for a Private Sector Development Expert

CRE@CTIVE's Palestinian partner is seeking the services of a Private Sector Development Expert. The deadline for submissions is the 14th of April 2022.

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CRE@CTIVE in Tunisia is looking to purchase equipment for creative labs

CRE@CTIVE's Tunisian partner launches a call for four tenders for equipment purchase. The deadline is on the 8th of April at 17:00

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CRE@CTIVE in Palestine: how it can help MSMEs recover from covid-19

A closer look into the Palestinian traditional sectors during the COVID-19 pandemic and the efforts made by CRE@CTIVE to tackle them through its call for proposal open until 1…

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CRE@CTIVE's Spanish partner helps co-create Vegan leather from harvest waste!

How to save the environment in style? Check out AITEX's success story with PERSISKIN, a vegan leather company.

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DEADLINE EXTENTION: CRE@CTIVE launches a call for developing innovative business models in the textile and leather sectors

Deadline extended to 15 March 2022.The EU-funded CRE@CTIVE project offers mentoring and subgrants for MSMEs in the traditional sectors of te…

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CRE@CTIVE: the future of the financial ecosystem in the Mediterranean: FI@CTIVE

Do you want to know about the future of financial matchmaking for public authorities in the MED region? One tool, CRE@CTIVE's: FI@CTIVE.

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CRE@CTIVE presented the call for subgrants in Palermo, Italy.

CRE@CTIVE's Italian partner presented the Call for Subgrants in a physical meeting in Palermo, Italy, for Italian creatives and artists.

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CRE@CTIVE's ECO-L@B promotes creativity in the textile and clothing sectors

CRE@CTIVE Lead beneficiary, AITEX, held an online webinar explaining the funding and technical opportunities for SMEs in the textile, clothing, leather and footwear sectors in…

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CRE@CTIVE in Spain to announce funding opportunities for SMEs in traditional sectors

Learn about CRE@CTIVE opportunities for SMEs in the clothing sector and about circular fashion.

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CRE@CTIVE: promoting creativity and innovation in the traditional sectors in the MED area, now with a new style!

Innovation, business alliances and economic growth: CRE@CTIVE celebrates its new brand identity.

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CRE@CTIVE brings together traditional sector stakeholders in Palestine

The second in six engagement seminars to be held in the six partner countries, Leaders international, one of the Palestinian partners, brings together shareholders in Ramallah…

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CRE@CTIVE ‘TRAME’ event at IDesign Palermo

"TRAME" exhibition and storytelling event involving five young and successful companies from Palermo, Italy created by the ARCA consortium.

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Spanish partner of CRE@CTIVE investigates on a new eco-friendly dyeing process

Find out how MODACC, one of the Spanish partners of CRE@CTIVE researched a method of reducing harmful dyeing methods using natural fibres and natural dyes.

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CRE@CTIVE partner in Spain classifying fibre using near-infrared for recycling textiles!

Modacc Cluster, CRE@CTIVE project partner, creates a system able to specify fibres with infrared for sustainable recycling.

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CRE@CTIVE market study highlights the hallmark of the fashion industry in Italy

Consorzio Arca and municipality of Prato’s market research analyzes the performance of the fashion sector, one of the most important sectors of “Made in Italy”

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CRE@CTIVE: the What, How and Where of the upcoming engagement seminars for stakeholders of the Mediterranean

In the coming months, six online engagement sessions will be held to promote the innovative CRE@CTIVE labs targeting stakeholders of the tra…

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CRE@CTIVE: European gem on the shores of North Africa, the Tunisian textiles industry then and now

A closer look into the Tunisian traditional sectors of textiles, leather and footwear and the vital role they play in the European market.

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Egypt: CRE@CTIVE project is seeking a technical expert in the traditional sectors

The CRE@CTIVE projerct is seeking the services of a technical expert in the traditional sectors of textile, leather and footwear. Deadline: 30/09/2021

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CRE@CTIVE: What is the PAN-EUROMEDITERRANEAN production model and how does it help the European textile industry?

Introducing a new production model based on South-East European and North African countries as part of a value chain serving the European te…

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CRE@CTIVE: Putting the textile, footwear and leather industries of Palestine under the microscope

Results of the market study show challenging conditions in the Palestinian traditional sectors, but how will CRE@CTIVE tackle these issues?

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CRE@CTIVE: the Jordanian partner highlights the role of ENI CBC MED projects in supporting youth employment

Promoting innovation, sustainability and empowerment of youth and women while creating synergies with the MYSEA and U-SOLVE projects.

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CRE@CTIVE, a new opportunity for the post-COVID recovery in Spain

COVID-19 has had a detrimental impact on Spanish enterprises in many traditional sectors, requiring the urgent development of a support plan strong enough to deal with the imp…

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ITALY: CRE@CTIVE partner, Consorzio Arca, is looking to hire an External Auditor

Consorzio Arca, is requesting the services of an external auditor for the verification of its revenues and expenditures connected to CRE@CTIVE project. Deadline: 16/07/2021

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CRE@CTIVE partner in Tunisia looking to hire an audit firm

Qualified agencies are kindly requested to apply no later than the 10th of June 2021 at 17:00 CET. 

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CRE@CTIVE Egyptian partner held a successful hybrid event introducing 4 EU-funded projects in attendance of state representatives

On the 6th of May, CRE@CTIVE project partner CEEBA, held an event introducing the CRE@CTIVE, INVESTMED an…

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CRE@CTIVE project presented at 'Digital Made' event, creating promising cooperation opportunities

CRE@CTIVE partner, ARCA Consortium (Italy), participated in the 'Digital Made' event, presenting the project and its added value f…

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EU-funded CRE@CTIVE project to boost traditional sectors in Palestine

The project targets innovation and creativity to enhance competitiveness in the textile, clothing, leather, and footwear industries in Palestine.

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Take part in CRE@CTIVE market survey to assess the needs of Egyptian traditional sectors

The survey targets the Egyptian textile, clothing, leather-good and footwear companies to assess the strengths and weaknesses of the industries.

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CRE@CTIVE partner in Spain organized international fashion event

On the 24th and 25th of March CRE@CTIVE partner Modacc organized '080 Barcelona Fashion Connect' with the participation of 150 international agents

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Innovation in Textile, Footwear & Leather: CRE@CTIVE to ignite creativity in traditional sectors

The EU funded project with a budget of 3.2 Mio EUR held its institutional kick-off on the 4th of March bringing together partners from 6 Med…

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External consultant needed for CRE@CTIVE project in Palestine

Leaders International is looking for an external consultant/researcher to conduct a market study among other tasks. Deadline for submission is the 11th of March.

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EU-funded CRE@CTIVE project to boost Mediterranean traditional sectors

CRE@CTIVE project aims at activating traditional Mediterranean sectors by boosting creativity as a key for increasing economic opportunities for MSMEs.

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